They Might Be Giants Release 'Song a Day' Promo App
Today in Interesting Music Promo news: They Might Be Giants (you know, the guys who wrote the Malcolm in the Middle theme) came up with an innovative way to promote their upcoming album Nanobots, set for release on their own Idlewild Recordings label in March.
What did they do? They created an app, of course. It’s free, and while it doesn’t allow users to actually download any songs, it does stream a different TMBG track every day–and new users can access the five most recent ones so they don’t have to go to the trouble of opening it every day.
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