If you are a global marketer, the biggest opportunity afoot may be on smartphones, according to new research from Adobe that is being released today in conjunction with Mobile World Congress. By next year, iPhones, Androids, and other smartphones will be responsible for the following amount of online traffic in each country:
- Brazil — 37 percent (up 6 percent year over year)
- China — 37 percent (up 6 percent year over year)
- India — 46 percent (up 6 percent year over year)
- Malaysia — 41 percent (up 6 percent year over year)
- New Zealand — 41 percent (up 5 percent year over year)
If marketers’ efforts are not on par with such growth, said Adobe Digital Insights senior managing analyst Becky Tasker, “They really need to come up with a plan …or they are going to be left in the dust.”
Tasker’s team analyzed 1.7
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