These Smart Retail Shelves Tell Brands All About Who Is Looking at Their Products

AI technology tracks facial expressions

The next time you pick up a six-pack of Coca-Cola at your local grocery store, artificial intelligence may be analyzing your eye movements and facial expressions.

Today, tech vendor Cloverleaf is launching artificial intelligence-powered digital signs that slide over retailers' shelves to give marketers insights about who is standing in front of their store displays. Procter & Gamble has tested the technology—dubbed shelfPoint—and Dell is currently using it in a Micro Center store in Houston, Texas.

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