These Publishers’ Interactive Content Helped Make Sense of the U.K. Election

Opinion: Ditch the static, purely linear text and readers will engage with your content at a much higher level

The recent U.K. general election that saw Prime Minister Theresa May secure a minority government was wrought with a myriad of issues each party was forced to tackle.

While this provided ample talking points for each candidate, it meant that publishers needed to relay each party’s stance to readers in an approachable, fresh manner. And with more than two parties involved, that was no easy process.

To stand out among competitors, Sky News and The Huffington Post opted to craft engaging and shareable interactive articles that morphed much of the text-heavy content into information that voters—specifically millennials—actually connected with.

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