It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per visit in October, according to comScore, it's clear why leading entertainment companies are advertising on the Yahoo-owned microblogging site.
Television led this year's field. Tumblr head of creative strategy David Hayes said engagement with related posts rose about 30 percent after a TV episode aired. And that popularity tends to wane slowly as the conversation continues online.
"When it comes to advertising partnerships, I think of TV and the way they've embraced Tumblr. That’s something we’re especially proud of," he said.
That's not to say movies (and even a book) weren't able to achieve success on the platform. Who got the No. 1 spot? Scroll down to see Tumblr’s top 20 branded entertainment posts.