It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per visit in October, according to comScore, it's clear why leading entertainment companies are advertising on the Yahoo-owned microblogging site.
Television led this year's field. Tumblr head of creative strategy David Hayes said engagement with related posts rose about 30 percent after a TV episode aired. And that popularity tends to wane slowly as the conversation continues online.
"When it comes to advertising partnerships, I think of TV and the way they've embraced Tumblr. That’s something we’re especially proud of," he said.
That's not to say movies (and even a book) weren't able to achieve success on the platform. Who got the No. 1 spot? Scroll down to see Tumblr’s top 20 branded entertainment posts.
While the vampire flick was universally panned by critics, it was able to drive up social buzz on Tumbr. Its post of three animated GIFs that lead into a poster for the movie received some 37,180 notes.
Lovers adored the GIF from Endless Love, which showed glimpses of the protagonists' passionate romance. It was engaged with more than 38,300 times.
The Fault in Our Stars (Film)
Upward of 40,390 Tumblr users proved they were gluttons for heart-wrenching punishment when they engaged with a GIF from romantic drama The Fault in Our Stars, featuring a scene in which Augustus Waters tells protagonist Hazel Grace she is beautiful.
We Were Liars
Random House's suspense novel scored big on Tumblr, getting over 41,015 notes for one of its quotes, "Always do what you are afraid to do."
About Last Night
A GIF showing Regina Hall and Kevin Hart playing rock paper scissors to decide who has to get up to turn off the lights resonated well with Tumblr users. It collected upward of 41,220 notes.
Orange Is the New Black
Whether you love him or hate him, Porn Stache is one of the most memorable characters from the Netflix original series. A GIF of him asking you to come hither while he holds a tub of Vaseline was engaged with over 48,010 times.
A GIF of Scarlett Johansson using her telekinetic powers to defeat a hallway full of suited assassins inspired more than 48,715 people to engage with the post.
50 Shades of Grey
Even though the movie isn't coming out until Valentine’s Day 2015, 50,980 fans got hot and heavy for a GIF of Christian Grey opening the door to the red room of pain.
Similar to the Dracula Untold GIF, the Divergent movie used four different GIFs that eventually stopped to reveal the film's poster. Fans engaged with it more than 53,930 times.
A series of GIFs proclaiming that Neighbors was the No. 1 movie in America was engaged with over 58,775 times.
The Walking Dead
Forget teaser trailers: A teaser GIF announcing the return of The Walking Dead in 2014 collected upward of 66,630 notes.
The Tonight Show Starring Jimmy Fallon
The late night talk show host jokingly said a friend bet him $100 he would never host the Tonight Show—and then proceeded to collect his winnings from the likes of Robert De Niro, Kim Kardashian, Lindsay Lohan, Mike Tyson and the late Joan Rivers. The gag collected 67,860 notes.
The Purge: Anarchy
About 68,255 people excited for the sequel to The Purge interacted with the creepy GIFs.
A simple post allegedly by Norman Bates featuring a flickering Bates Motel vacant sign drew more than 68,350 notes.
A GIF for the romance film proclaiming that "love is stupid" appealed to some 75,455 Tumblr users.
Callie's lonesome timelapsed bus ride inspired engagement with more than 97,950 fans of the ABC Family show.
Iggy Azalea's assertion that it's more about your coiff than your couture appealed to upward of 97,745 users.
American Horror Story: Freak Show
A double-headed woman in clown makeup stuck in a cage from the newest season of American Horror Story was all that it took for fans to fall in love. The post garnered more than 119,776 notes.
Even though there was no audio, Kevin Hart's quip that a patron needs to sit down collected over 131,260 notes.
Comedy Central’s Colbert Report
Stephen Colbert's sarcastic observation that women will never have a thigh gap as big as Spongebob Squarepants compelled more than 406,520 users to agree.