Unsurprisingly, Facebook and Instagram chatter revolved around the holidays in December, with Christmas and New Year's topping the list of hot topics. But there were a few surprises: for one, Christmas sweaters popped big-time on Instagram.
Retailers planning for the 2017 holidays should know that in addition to Christmas in general, sweaters were a hit on Instagram and music was on the minds of Facebook users last month. Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook Inc.-Adweek Hot Topics monthly series that began in 2015.
Check out the data-based graphics below to learn more about recent, topical social trends: