These 8 New Stats Show Digital Advertising's Growing Pains as Social Platforms Boom

Viewability and brand safety problems persist

The digital ad industry is both maturing (social networks are exploding) and experiencing growing pains (viewability issues and brand safety problems) like never before. This week’s version of Adweek’s intriguing digital marketing stats includes numbers that seemingly work together to underscore that reality unusually well.

Check out the eight data points that grabbed our attention in the last few days:

1. The buck stops here
At Dmexco, the two-day marketing conference in Cologne, Germany, Adweek senior editor Lauren

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