These 10 Brands' Public Images Improved Most in 2013

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Yes, we’ve already offered readers our takes on 2013’s winners and losers via listicles galore. This post, however, is less about our personal overgeneralizations and more about research conducted by our friends at YouGov.

The survey in question sought to determine which brands’ public images had improved most dramatically in 2013, and its results may surprise you; they certainly surprised us.

1. American Airlines

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Come on, now: how long could you stay mad at that face?!

The only theory we have going to explain American’s impressive public perception boost is that it’s less a “jump” than a return to baseline after a 2012 that couldn’t get much worse, what with the bankruptcy filing and the executive pay controversy and much, much more.

AW+

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