Pinterest accounted for 17% of all social media-driven revenue in the first quarter of 2012. Now that marketers have joined Pinterest, the users have started to set their own rules about how to interact with them. The site is, after all, a place to get shopping ideas.
Although people are just as likely to share images with price tags as they are to share plain images, people are more likely to share priced items when they come from private accounts rather than branded accounts. (Pinreach and Harvard MBA candidate Josh Yang surveyed 2,588 pins across three major e-commerce sites to come up with that bit of information. Good to know.) You can add a price tag to your pins by typing a dollar sign ($) with a number into the description box.
With 2.3 billion page views in March, the users haven’t lost interest in pinning. Pinterest got its big break on Facebook and that trend seems to have continued over time – 20% of Facebook users are on Pinterest every day and Pinterest users spend an average of 14.2 minutes on the site per visit. But the demographics are starting to even out: as of March 2012, the site is 72% women and 28% men, compared to 80% women and 20% men in February. Check out this infographic from Tamba for more surprising statistics about the online pinboard.