There's a Good Reason Why We'll Spend $2 on a Cup of Coffee But Not an App
Many app developers like to gripe about potential customers and their unwillingness to spend even a buck to buy an app. One blogger has had enough.
Josh Lehman posted a compelling argument on his blog yesterday. He explains the reasons why people are willing to pay $4 for a cup of coffee but a $1 for an app. It starts with the simple fact that with Starbucks we know what we’re buying, while with apps each purchase is a crap shoot.
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