"What you see is a body crafted to perfection."
Jean-Claude Van Damme is referring to himself in this epic stunt, during which he does a split on two moving trucks. But he could also be talking about Volvo Trucks precision power steering—or at least, that is what Volvo probably hopes viewers will take away.
But more likely, folks that watch the clip—which generated a stunning 18.2 million YouTube views last week, according to VidIQ—will be amazed that the 53-year-old Van Damme's body can still do this kind of thing. Regardless, the video has become a viral phenomenon, generating over 600,000 likes last week.
Besides Volvo/Van Damme, another international brand continues to climb the VideoWatch/VidIQ charts. This charming, nostalgic animated spot for the British retailer, The Bear & The Hare, has already 7.4 million views on YouTube.
Check out the chart here:
NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.