TheAtlantic.com Unveils Redesign

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TheAtlantic.com rolled out a site redesign Friday, dividing content into seven topics — politics, business, culture, international, science/tech, national, and food — and introducing new features including “Other Works of Genius” and “The Interns Recommend,” as well as new commenting technology and rollover navigation previews.

The new design also allows easier integration with the site’s content through RSS feeds, email newsletters, Facebook, Twitter, iPhone applications, and e-readers.

TheAtlantic.com said advertising revenue grew 69 percent in January versus January 2009 and traffic rose 60 percent to 21 million page views and 3.7 million unique visitors for the month.

TheAtlantic.com editorial director Bob Cohn said:

Our main goal is to better organize the vast amount of quality content we’re producing each day. Now users will be able more easily to access all the journalism we produce — blog posts, online dispatches, magazine stories, videos — on one of our seven subject-matter channels.

The Atlantic and TheAtlantic.com vice president and publisher Jay Lauf added:

TheAtlantic.com’s sustained growth is fueled by demand for sharp, credible analysis and opinion that helps readers understand a complex world and by our rapid-fire, Web-speed take on that world. With our improvements to the site’s navigation, accessibility, and infrastructure, we expect TheAtlantic.com to enhance its position as a must-read site; it increasingly is becoming a must-buy for advertisers.