The YouTube Fallout (or “Sympathy for the Other Big Guys”)

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It’s been said in other ways before, but rarely as well put as in an interesting piece in AdAge yesterday by Simon Dumenco. It’s an open letter, entitled “You’re Shakin’ My Confidence Daily, YouTube — An It Hurts” and it’s all about the shift from being turned from a little guy to a big player and suddenly taking on all the airs of said Goliath, all the while losing the grip on what made it so popular in the first place. In a sense, a “shape up or ship out” pronouncement. Here’s a bit:

It doesn’t make me feel good to say this, but you’re making me feel sympathetic toward Big (Old) Media. I never thought I’d say this, but suddenly I feel Big (Old) Media’s pain. Last week, for instance, Universal spokesman Peter Lofrumento told The New York Times that “the copyright law doesn’t give people” — by “people” he clearly meant viral-video sites such as YouTube — “the right to engage in the massive infringement of our content to build a thriving business and then, after the fact, avoid exposure by saying they will prospectively start to filter.”

I read that and thought, “Amen, Peter!”