Amidst all the talk of “influence” and “audience” and the value of each comes an interesting data set from News Whip, a tech company which “tracks and predicts the spread of stories on social networks.”
The organization analyzed all tweets sent around the world in February and their sources to compile a list of the most frequently tweeted news organizations. Here they are:
- The New York Times
- The Guardian
- The Huffington Post
- ABC News
- Bleacher Report
- Fox News
- The Telegraph
- The Independent
No HUGE surprises, but there are some key takeaways. Check out the graph for the biggest shocker:
The BBC dominates Twitter — it’s not even close. Also:
- Mashable is by far the most influential digital-only news source on Twitter; it’s quickly closing in on the New York Times.
- USA Today also climbed the list to #18.
- Thanks to “The Dress,” BuzzFeed joined the top 10 for the first time.
- Amazingly, the llamas did NOT make the top stories list.
- All of the BBC’s top stories concerned big names in sports, and a significant majority of these most-tweeted stories across publications dealt with breaking news and major events like, say, the passing of Leonard Nimoy.
The key question: how often do RTs equal readers, and how often is sharing simply a reflexive action? (We’ve all shared things we didn’t actually read…)
At any rate, this is interesting data on media influencers.