The Weather Channel's Editor Knows We're All Morons

If you’ve visited The Weather Channel’s website lately, you’ve probably noticed the ridiculous headlines plastered across the homepage. A few examples: The Fox News-like “Are You AFRAID of The Weather?” the out of place “Cockroaches Have Homes Too” and the nicely vague “Would You Try THIS?” These headlines exist because they work.

Weather.com’s editor, Neil Katz, has turned the site into weird place, but he did so because he knows we’re all idiots. We love reading stupid articles, and the numbers back that up.

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