For those of us who had the luxury of cell reception and Internet during the storm, we were glued to our devices checking on predictions, updates and news about Hurricane Sandy. It’s not a surprise that The Weather Channel got a lot of action this week.
On Monday the company had its No. 1 all-time day across platforms yesterday, recording 450 million page views from all properties. This is almost double the company’s previous record of 249 million page views which they saw on 2/1/11 and is much higher than the day of Hurricane Irene’s when traffic was 183 million page views.
Monday was also the media brand’s No. 1 day of all-time for mobile page views. The company had with 125 million page views across its mobile and tablet apps. Mobile apps alone had 110 million page views, the No. 1 day for mobile app use ever. Tablet app traffic reached 14.9 million, which is the No. 2 day for Weather Channel tablet app use ever.