The Washington Post’s Plans with Jeff Bezos’ Amazon Kindle

ICYMI – The Washington Post is using owner Jeff Bezos’ Amazon product the Kindle to aid in the newspaper’s needed growth.

On Monday, Bloomberg Businessweek’s Brad Stone wrote:

“For the past few months, a group inside the Post has been working on a new application that will offer a curated selection of news and photographs from the daily newspaper in a magazine-style, tablet-friendly format. The application will come preinstalled on Amazon’s newly updated Kindle Fire tablet, expected to be launched later this fall with the larger 8.9-inch screen, according to people with knowledge of the Post’s plans.”

Stone writes that the app will initially be free for Kindle owners and require a paid subscription in a download later available for Apple and Android products.

The effort is being led by Kerry Lauerman, who joined The Post in July as a senior editor to lead a new mobile initiative. At the time of his hire, Post staff said in an announcement that, “Kerry’s strong editing skills, the vast range of his experience, and his time spent building new products and luring new readers make him especially well-equipped for an initiative focused on the fast-growing mobile readership. Kerry brings to our mobile ambitions the perfect blend of innovation and journalistic chops, as well as a collaborative spirit.”

For more on The Post’s foray with the Amazon Kindle dubbed “Project Rainbow,” click on over to Bloomberg Businessweek.