The War Comes to an End Over the Pronunciation of 'GIF'

Speaking of language, as we were a couple of posts back, currently making the rounds all over the design-y portions of the internet is this piece for the Atlantic by Rebecca Greenfield, “Tech Etymology: Animated GIF.” It arrives at a conclusion surrounding a very serious and contentious debate: how to pronounce “GIF,” the image file format that, anymore, seems largely in use only in animated form on online forums about celebrities, cats, or cat celebrities (and probably elsewhere too, but those are the only sorts of sites we look at on a daily basis).