The Wall Street Journal on Working in PR

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The Wall Street Journal‘s got a career write-up of the PR/Communications gig today. It pushes the need for proficiency with cutting edge technologies and strong writing skills as key to success. Here’s what it says about the “personality fit” for the field. Sound like you?

You should be social and comfortable multi-tasking in a fast-paced environment. If your work entails working with celebrities, “you have to have a composure about yourself,” said Allison Pinter, a recruiter at Euro RSCG Worldwide.

The write-up highlights the increasing value of social media as a “necessity” in the field, quoting Gustavo Llamas, the U.S. recruitment manager at Burson-Marsteller, as pointing to the need to “be able to use beyond a personal level and think strategically to get a message across.”