The TSA Will No Longer Get to See You Naked
A good tip when it comes to PR strategy: Whatever the Transportation Security Administration is doing, do the opposite.
The organization may claim to do everything in the interest of keeping people safe, but the public generally detests the TSA for requiring us to take our shoes off and stand in front of the infamous full-body scanner in order to board a plane. The fact that said scanners produced all-but-naked images of travelers felt like an invasion of privacy to many Americans, and some politicians even set up their own PR stunts in order to protest being subjected to the whole process.
Well,
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