The Today Show: 12 Years At #1

The Today show might not be the hippest or most exciting show on television, but it’s a ratings powerhouse. Last week, Today marked 12 years of being America’s top rated morning show:

It’s the first time a morning show has been No. 1 in the ratings for so long and marks the current longest winning streak in broadcast TV. That’s 626 weeks, since Dec. 11, 1995. “Today” won the week of Dec. 3 with an average of 6 million viewers, its most since Feb.

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