The Today show might not be the hippest or most exciting show on television, but it’s a ratings powerhouse. Last week, Today marked 12 years of being America’s top rated morning show:
It’s the first time a morning show has been No. 1 in the ratings for so long and marks the current longest winning streak in broadcast TV. That’s 626 weeks, since Dec. 11, 1995. “Today” won the week of Dec. 3 with an average of 6 million viewers, its most since Feb. 12, and the margin of victory was the widest over second-place “Good Morning America” since March 26. “GMA” had 5.1 million viewers, and CBS’ “The Early Show” averaged 3.1 million viewers. “Today” was also ahead in adults 25-54.
The lesson learned? It’s damn, damn good to have a franchise.