For only the fourth time since 1785, The Times in London has decided to update their typeface. And the role for doing so was given to Research Studios, who spent the last year doing so. We’re not usually big fans of press releases, and lord knows we receive our fair share on a daily basis, but this one, announcing the change, which goes into print this upcoming Monday, is really interesting. About the paper and their surprising growth rate, the process of creating the new font, and some brief little bits of history thrown in to boot. Here’s a little to get you wanting more:
The new typeface, called “Times Modern,” encapsulates the paper’s heritage while adapting to the demands of the new compact format. Like The Times’ previous typeface, Times Classic, Times Modern has been designed as a bespoke type family. The Times is the only newspaper to create and use bespoke fonts, all other UK newspapers purchase ready-to-use fonts.
The project has been led by Ben Preston, Deputy Editor of The Times, in partnership with Neville Brody, formerly art director of The Face,and lead designer on Actuel, City Limits and Arena magazines. Brody also worked on the redesign of Times2 in 2005.</blockquote