The Ticker: Yahoo & Tumblr; McDonald’s; Virgin America; Climate Change; Mascots

Advertising Age: Yahoo’s Purchase of Tumblr Has Branding Ramifications

Chicago Tribune: McDonald’s Overhauls Menu to Satisfy Public’s Changing Palate

Los Angeles Times: Virgin America Allows Customers to Buy Each Other Drinks

The Washington Post: Scientists Consider Merits of Rebranding ‘Climate Change’

Forbes: Sports PR: America’s Most Loved Mascots