The Ticker: Top 25 Firms; Twitter and NFL; Black Friday Done; Geraldo Sued; 300 Sandwiches

UWire: The Top 25 PR Firms on Social Media

The Wall Street Journal: Twitter Strikes a Deal with the NFL for Short Ad-Supported Videos

Time: Black Friday Is Facing Extinction

The Wrap: Geraldo Rivera Sued by Former Agency

Slate: New York Post Reporter Trades 300 Sandwiches for an Engagement Ring