The Ticker: Tim Cook on ‘Values’; Blue Cross Hack; SXSW Gimmicks; And More

A roundup of the morning's news.

Fast Company: Tim Cook Says “Everything Can Change Except Values”

Gizmodo: Blue Cross Was Hacked — and Took Months to Tell Anyone

The Next Web: SXSW Is About the Gimmicks, Not the Brands

Re\code: Pinterest Hires New M&A Executive

The Wall Street Journal: What Annoys You Most About Technology?