The Ticker: Pope’s Lent Tweets; Qdoba’s crisis plan; Lorax + Mazda; Facebook’s social ads; Maher gives $1 million to Super PAC

USA TodayVatican tweets pope’s message daily for Lent

Ragan.comQdoba explores Online War Room for crisis planning

Mother JonesThe Lorax: Blowing Smogulous Smoke (with Mazda)

FastCompanyFacebook’s New, Entirely Social Ads Will Recreate Marketing

MediaiteBill Maher Presents Obama Super PAC With $1 Million Check