The Ticker: Google vs. content farms; SXSW astroturf; Government PR contracts; Social Oscars

paidContentIn Latest Anti-‘Content Farm’ Move, Google Changes Its Search Algorithm

AllThingsDGoogle’s Content Farming: Good for Consumers or Good for PR?

AdAge‘Organic’ SXSW Blogger Buzz? More Like Marketing Astroturf

TMCSen. Claire McCaskill: Report Shows PR Contracts Need More Scrutiny

memeburnOscars 2.0: The social media experience