The Ticker: Everlast Taps MWW, A Sports PR Legend Passes, Obama’s Latest PR Challenge…

PRWeek: Everlast taps MWW to help mark centennial anniversary

NY Times: A P.R. Man Who Did It All for the Love of the Pitch

USA Today: On budget, Obama faces ‘trickiest public relations challenge of his young presidency’

LA Times: Mark Pogachefsky is a publicist with an independent streak

Flacker: Yes, You Can (Measure Your PR Worth)