The Ticker: Accenture dumps Tiger; Origins of celebrity; DIY PR; Moves at MSNBC…

Entrepreneur.com: Be Your Own Publicist

The New York Times: Tiger Woods and the Perils of Modern Celebrity

Associated Press: Accenture Ends Sponsorship of Tiger Woods

TVNewser: Chuck Todd and Savannah Gutherie to host a show at 9 AM; Dylan Ratigan moves to 4 PM

Ragan.com: 10 things clients say that scare PR pros