The surprising reason why Coca-Cola is not the No. 1 brand on Facebook

Being Liberal has 600,000 fans on Facebook. Coca-Cola has 65 million fans — a following 100 times bigger.

Coke has an astronomical annual ad budget and marketing machine.

Being Liberal is just one guy posting content — zero ad budget.

But one of these pages has 800,000 active users. And the other has more than 900,000 active users. Which is which, and how come?

So the question is why does the No. 1 brand in the real world not have similar brand power on Facebook?

Even Pepsi has 14 million active users — 17 times bigger.

How

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