The Social Web Economy: Social Web Agencies
This is a continuation in the series “The Social Web Economy”
Social web agencies are the companies that help develop branded products on the social web. Currently large traditional media companies are the most prevalent organizations on social platforms and elsewhere on the social web but that is slowly beginning to change. These agencies specialize specifically on leveraging the distribution platforms for exposure and the product companies to purchase reach.
The social web agencies sell the development of a product and user exposure to those products as advertisements.
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