The Sims Social and Bubble Island this week’s gainer and loser among May’s Top 25 Facebook games

Now that we're well into May, it's time to look at the middle titles of the May Top 25 Facebook list. Although not as volatile as the games we looked at last week, games in the middle of the list are still relatively close together in terms of daily active users, so these spots see a fair amount of flux each month. Here's what we've looked at so far: May 10, 2012: No. 25 (Candy Crush Saga) through No. 19 (Empires & Allies) This week, we look at No. 18 through No. 13 18. Bubble Island Wooga's Bubble Island has bounced up and down since May 1, but it's returned to its starting position of 2 million DAU. The game's been noticeably losing traffic since it peaked on March 9 with 2.8 million DAU and has yet to recover. Before the traffic loss began, the 2010 game was steadily gaining users, so the rapid drop-off is a surprising turn for the game. It looks like Bubble Island may be stabilizing, though, so it's tough to tell how its traffic will continue to perform as the month continues. If the numbers stay at 2 million DAU, Bubble Island's position may not change at all for June's Top 25 list. 17. Pool Live Tour Geewa's Pool Live Tour is down from 2.1 million DAU to 2 million, though it has temporarily spiked back up to its former peak a few times. This is another title that has shown steady gains since it launched in 2009, and it doesn't show any signs of slowing down, so traffic levels will presumably continue to climb as the month continues. Pool Live Tour has gained 1 million DAU in the past three months, so it wouldn't be surprising to see the game increase by another 100,000 or so in time for the Top 25 list in June. If that happens, Pool Live Tour could move up a spot or two. 16. Slotomania - Slot Machines Playtika's Slotomania - Slot Machines continues to hold its position at 2.1 million DAU. AppData shows Slotomania may be one of the older slots games on Facebook, but it's still the most popular one on the social network. In spite of a couple of temporary drops, the traffic numbers have returned to their previous levels and don't show any signs of a serious or long-term fall off, so Slotomania probably won't move much on next month's list. If the game does move up or down at all, it will be because of others games' performances on June's Top 25 list. 15. Monster World Monster World is another Wooga title that's bounced around a bit since the start of the month, returning to its 2.3 million DAU peak and dropping to 2.1 million. The game is now back to its May 1 point of 2.2 million DAU. Monster World launched in April 2010 and steadily gained traffic since then. It originally hit 2.3 million DAU in February and hasn't managed to crack the number since then, so the game may not climb any higher than that point in time for June's Top 25 list. Even if the game manages to return to and hold 2.3 million DAU, it probably won't move any further up the June Top 25 list simply because traffic differences between titles at this point of the chart are starting to get pretty significant. 14. المزرعة السعيدة ("Happy Farm") Halfquest's Arabic-language Happy Farm is recovering from its traffic dip in April. Though it still hasn't returned to its March peak of 3 million DAU, the game is now at 2.6 million after hitting a low point last week of 2.4 million. Happy Farm is another title that has demonstrated consistent DAU gain since it launched in July 2011, but March saw traffic rocket up with a gain of 400,000 DAU. Happy Farm's traffic seems have returned to a slower, steadier gain rate, and may not reach March's high point in time for next month's list. That said, it could very possibly gain another 200,000 DAU before the end of May, which could move it up a couple of spots on June's list. 13. The Sims Social EA's The Sims Social is up from 2.8 million DAU to 3 million since May 1. EA's been heavily promoting the game on Facebook in recent weeks, which has helped offset its steady traffic loss since its 11.2 million DAU peak in September. Although EA launched an expansion in late March that allowed players to provide Sims with careers, the game's traffic didn't really seem to change. With the closure of Restaurant City, though, EA has begun offering bonuses for players who switch over to The Sims Social. Between this and the recent limited-time special items in The Sims Social players could only obtain with the help of their friends, traffic has begun to climb again. Whether or not this traffic increase will continue remains to be seen, but The Sims Social probably could move up to the No. 12 spot if it does. All data in this post comes from our traffic tracking service, AppData. Stay tuned for next week’s continuation of our Top 25 gainers and losers, when we look at No. 12 through No. 7 on the list.

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The Sims Social and Bubble Island this week’s gainer and loser among May’s Top 25 Facebook games

Mike Thompson

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Mike Thompson