The Shortcomings in Tokyo's ADC Awards (and Shows in General)
Jean Snow passed us along to Tokyo Art Beat‘s piece “Six Ways the 2007 Art Director’s Club Awards at GGG Could Be Improved.” In it, they’re talking about the recent awards show at the ADC there. It’s interesting enough on its own, particularly if you happened to attend yourself, but for the rest of us, it’s a very telling piece about design awards in general, particularly in critiques like:
3. Provide context.
Design has made big gains in the public consciousness in the last few years, but too few non-designers have enough familiarity with design’s purpose and process to determine why a particular object has been chosen for distinction and whether it deserves that distinction.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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