The Rumors Were True: Disney Is Acquiring Playdom for Up To $763.2 Million
As we suspected a few days ago in our 3 Reasons That Disney Would Buy Playdom article, Disney has announced plans to acquire Playdom. The financials have been disclosed and at $563.2 million plus a $200 million earnout, the deal is larger than the approximately $400 million dollar deal that EA made to buy Playfish. As we reported, the match is good, based on Playdom’s existing properties and Disney’s IP. Once again, social gaming explodes to a whole new level… When will the growth stop?
The entire blog post from Disney is here, and the company highlights the 42 million monthly active users.
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