The Risks and Rewards of Hotel Redesigns

An interesting piece that serves as a nice follow-up to a post we put up a while back about Motel 6 redesigning their room interiors: BusinessWeek‘s “Hotel Rooms by Design.” The focus is on a local stop, Chicago’s The James hotel, which has pulled out all the stops in making their rooms, and the entire building interiors itself, swanky and modern, in the hopes of capturing that higher-end market willing to spend $400 a night for a well-designed room (as opposed to the inexpensive $350-a-night rooms at the Chicago Best Western, we guess).