The Real ROI in Social Customer Service (Report)
Social customer service results in real business outcomes
Social customer service is a necessity businesses can’t afford to ignore. Customers are demanding more from social service, and businesses are struggling to keep up. A report from Conversocial provides a detailed look at the concrete benefits of investing more in social customer service.
On behalf of Conversocial, market research agency Forrester Research constructed a composite company called Acme Telecommunications, based on interviews with enterprise leaders using Conversocial’s platform. The company employs 50,000 people, 1,000 of whom are customer-care agents, 30 specific to social.
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