Here’s a simple acronym to help you when writing your resume: RAN.
Eric Olavson, a professional resume writer, says it’s the only one you need.
“R” is “Relevance.” A: accomplishments. And N: Numbers.
Relevance means your resume must be customized for each job you apply for. (Good news: you don’t have to start from scratch each time.)
Including accomplishments on your resume should be a no-brainer, but too many people still use their resumes as a laundry list of responsibilities.
And using numbers, well, you’ve heard it before.
“123s add credibility. And look at the text itself. Do you see how those $, %, and 123s just pop out of the text and scream profitability?”
Olavson’s own pitch (to get you to buy his resume service, natch) contains all three of these elements: “I specialize in employment for working professionals of over 3 years’ experience. I have successfully placed 95% of my clients with jobs in their field of expertise within a two month period, recession or not. Also, I coached them on salary negotiation that often led to at least a 10% increase in salary offers. Oftentimes these salary increases were greater than $5,000, even in a recessive economy.”
Relevance: Does the paragraph talk about anything non-job related, or is everything relevant to you as a job seeker?
Accomplishments: Do I talk about things I am proud of, or just state that I “wrote resumes” and “taught salary negotiation?”
Numbers: Do I use numbers to justify my accomplishments? Do the numbers stick out and show proof of results?
That’s how you sell. Good luck!