The race to build the Facebook Gaming platform: an in-depth look at Zynga and SGN

“Facebook is the next gaming console.”

These are the words being spoken by venture capitalists and entrepreneurs in Silicon Valley these days.

A few weeks ago, Inside Facebook profiled the top game developers on Facebook. While there are many more developers of Facebook games that are growing in popularity, two companies – Zynga Game Network (Zynga) and Social Gaming Network (SGN) – are taking a different approach. Instead of just building games, they’re building “game networks” in an attempt to become the largest game distribution channel in the social networking world.

Inside