You know this illustration artist if you spent even the littlest bit of time on eBay. One of the most prolific and successful artists of the Golden Age of American Illustration, J. C. Leyendecker is best known for his creation of the archetype of the handsome American male with his advertisements for Arrow Collar. His images convey glamour and style, not a far cry from what you see on The Sartorialist today. Leyendecker also created the oft-recognized and iconic New Year’s baby and Santa Claus. Not surprisingly, Leyendecker painted more Saturday Evening Post covers than any other artist. He lived for most of his adult life with Charles Beach, the model for the Arrow Collar Man. Laurence S. Cutler and his wife Judy Goffman Cutler have captured all this and more in a new book, J.C. Leyendecker, out November 1 from Abrams. At least two early readers are happy with this new tome. “A lot of images, all full color and nicely reproduced, although most of them are a bit small, amount of texts are just about right, and interesting to read,” says one.