The Price for Ad Spots at Sporting Events Is Too Damn High! Is This a PR Opportunity?

Advertisers are starting to balk at the high price of advertising during major sporting events. Can PR capitalize?

march madness tweetEach year, many (many, many) stories are written about the skyrocketing prices for advertising during the Super Bowl, March Madness, World Series, on a NASCAR hot rod and on and on the list goes. As valuable as these captive audiences are, it looks like the folks selling this ad space may be taking the price tags a bit too far. Marketers “warn a ‘day of reckoning’ is coming when Madison Avenue will just say ‘No’ to hyper-expensive sports programming.”

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