The PR Struggles of Daylight Savings Time

Why can't we "spring forward" on a Friday afternoon?

daylight savings sucksQuick quiz: how many readers woke up late Sunday morning, thought they were in a time warp (or a little more hungover than expected), and then realized it was Daylight Savings Time. Yeah, me too. We think that happens to much of America.

Well, every American state/territory but Arizona, Hawaii, or Puerto Rico.

We are stuck with this time schedule until November, when we return to standard time and 18 hours of darkness each day. Whatever plans you had for Sunday were thwarted because you had to get up an hour early and “spring forward,” only to hit snooze and then “fall back” into bed.

First passed by President Woodrow Wilson in 1918, this law was supposed to be a federal distinction to help us all, so why all the bad PR and angst?

Daylight Savings Time was created as “fast time” idea to support America’s efforts in World War I.

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