The PR Police Power of Self-Awareness During a Pot Festival

Effective PR requires two critical elements: knowing your audience and the ability to accept reality. Too often brands, celebrities and companies misidentify customer sentiment and lose any opportunity to create good will by being tone deaf, arrogant, or dishonest. (Or, in the case of Lance Armstrong, all three.)

So kudos to the Seattle Police Department, which—as we reported last week—implemented a uniquely audience-specific, creative and realistic Twitter campaign in anticipation of last weekend’s very public Hempfest. The celebration came on the heels of a ruling that legalized marijuana in the state of Washington last fall.

Knowing

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in