Mitt Romney and the Dangers of Automated Messaging
We can understand why the Romney/Ryan campaign might forget to cancel the obviously automated publication of its official victory website after Tuesday’s election. In this case, the team’s oversight inspired little more than snickering and/or sadness among observers. But it also serves as a useful example of the headaches that automated content, messages and responses can create for PR teams.
Automation can be a great tool, especially in the world of social media. But real-world circumstances change quickly, and a failure to re-align one’s messages in the moment can amount to a big PR fail.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in