You can now get the latest updates from the Pope on Facebook, with the new Pope2You application just launched by the Vatican. Adding the app allows you to view pictures of the Pope, send postcards to friends, and read speeches and messages. Here’s how it looks:
Each of the postcards can be sent to any of your Facebook friends and feature pictures of Pope Benedict XVI and an special message. There isn’t really anything more to the app right now, but more should be added soon.
The application is part of a new site that is attempting to appeal to current and potential Catholics and interested parties though social media. The Vatican is also letting users find the Pope’s messages on a YouTube channel as well as an iPhone app for keeping up with Church news.
So is this evidence that the Catholic Church is recognizing the power of Facebook as a communication tool?
“We recognize that a church that does not communicate ceases to be a church,” said Monsignor Paul Tighe, secretary of the Vatican’s Social Communications department.
“Many young people today are not turning to traditional media like newspapers and magazines any more for information and entertainment. They are looking to a different media culture, and this is our effort to ensure that the Church is present in that communications culture,” Tighe says.