The Peninsula New York Hotel Façade Turns Pink for Charity
To support Breast Cancer Awareness month.
With its recent installation of the Pink Lotus sculpture, The Peninsula New York hotel is shining a light on breast cancer. Grimanesa Amorós, a Peruvian-born artist who lives in New York, created the large-scale lotus flower using various shades of red, white and pink LED lights.
A range of businesses are participating in efforts to inform the public about breast cancer this October, from retailers to sports teams. The luxury hotelier launched Peninsula in Pink in 2010 and has hosted the annual event at all ten of its properties in North America, Europe and Asia.
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