The Outline Is Making Visual, Interactive Content and Ads for a 'Post-Text' Internet

Targeting the savvy reader of today

“We’re creating content for a psychographic, not a demographic,” said Amanda Hale, CRO of The Outline, a 2-month-old news site meant to serve an “underfed” online audience.

That target psychographic is more than just what the media tends to brush off as “millennials,” said Hale.

According to founder Josh Topolsky, instead of creating content with the idea of a broad, millennial audience in mind, they try to create pieces for people who “start conversations more than they just sit back and add to them.”

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