The Oscar for Interactivity Goes to … Oscar.com

Oscar.com will add several interactive elements prior to the 83rd Academy Awards, to be held Sunday, Feb. 27, at the Kodak Theatre at Hollywood and Highland Center, and set to air on ABC.

Its All Access premium feature, available for $4.99, will offer users exclusive live footage from the red carpet, backstage, and the post-event the Governors Ball, complete with “360 cam” technology, which enables control over multiple cameras by clicking and dragging the mouse.

Road to the Oscars will debut Tuesday with full coverage of the announcement of the nominations, hosted by Chris Harrison of ABC’s The Bachelor and Entertainment Weekly senior writer Dave Karger, and also featuring Academy of Motion Picture Arts and Sciences president Tom Sherak and Oscar-winning actress Mo’Nique. It begins at 5:30 a.m. PT.

Oscars Designer Challenge 2011 premieres Feb. 15 and will run through Feb. 21, allowing participants to vote on the dress one trophy escort will wear on Oscar night. The winning design will be revealed during ABC’s Oscars Red Carpet Live preshow, and Oscar.com will debut video series Behind the Dress Feb. 16.

Road to the Oscars returns as a daily show on Oscar.com Feb. 18, and Harrison and Karger will cover events leading up to the event, as well as news updates, interviews, behind-the-scenes footage, and analysis of the 10 Best Picture nominees.

And Oscar.com will launch Oscar Tweets, real-time Twitter updates from Oscar insiders.