The Onion to Launch BuzzFeed and Upworthy Parody Site

BuzzFeed and Upworthy have built their web empires on the time-tested premise that most people are stupid and therefore will enjoy reading stupid content. The Onion has picked up on that similarity, and decided to take on both with the launch of the appropriately named ClickHole.com.

According to New York Business Journal, ClickHole will be a site that exists solely to mock BuzzFeed and Upworthy. You can’t see the FishbowlNY editors, but we’re giving The Onion a standing ovation.

The Onion gave a few examples of ClickHole’s content, but they were so similar to BuzzFeed and Upworthy posts that we decided to make you a little quiz (Everyone likes them!).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in