The Onion Helps Brands Discover Their Sense of Humor
The Onion is all about funny, satirical, almost believable stories. When we first heard about Vladimir Putin’s plan to pump up Russia’s fertility rate with a Boyz II Men concert, we immediately thought of the magazine.
But now we know that’s not all “America’s Finest News Source” can do. See, Digiday taught us something this week: The Onion also helps brands discover (or re-discover) their sense of humor via its in-house ad/marketing/advisory team, Onion Labs. This strange experiment all started last year when Microsoft Internet Explorer, desperate for a rebranding, decided to embrace its reputation as “The Browser You Loved to Hate” and ask The Onion‘s advisory team for ideas (one of which was this cute “Child of the 90’s” video).
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