The One Word That Says It All

We recently had the pleasure of meeting Greg Goldin, architecture critic for Los Angeles Magazine (which just redesigned and added some new design-y features, making it ostensibly awesome). You’ll remember Goldin wrote one of our favorite pieces of late, a brilliant defense of Persian Palaces. Or McMansions. Or whatever you want to call them. He pointed us to some of the ensuing letters to the editor (because you knew there would be some). Little did we know we’d come across the greatest new word ever to cross the threshold of architecture: